Find any new media/interactive presence in the industry and describe why it is innovative and successful or why it is not successful.
When I think of new media platforms that have influenced the industry I think Netflix. What used to be a lowly dvd rental site has not become a staple platform for video entertainment. By cutting out the entire process of having to visit the rental store and return the videos within a certain time, they almost single-handedly overturned the huge video rental industry and streamlined it into an online on-demand service. It has reached a point to where they are nearly their own major broadcaster, with tv series of their own to boost their own brand.
These sort of new platforms may destroy a lot of past companies in its rise to power, but progress must always win. This sort of same process is currently going on in the transportation industry, specifically the debacle between companies like Uber and Lyft and the taxi services. With simple interactive media that connects people together, the entire Taxi industry is being overturned. It's proof that something as simple as an app with nothing but a simple UI and a network can change the world.
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